DUBAI, UNITED ARAB EMIRATES - Continuing its unique campaign to reverberate with Ramadan ethos, Vatika, the leading hair care brand is on a mission to empower women across GCC and MENA region with Vatika Voices. To celebrate the success of its pilot phase, the brand has released inspiring stories of women who believed in themselves and made ‘think big, dream high’ a reality.
Ushering in Ramadan 2022 with a unique initiative, the brand had collated magical moments that narrate real-life stories of women from Vatika Voices campaign. The videos echo sentiments of how women can dream high and break the ceilings when provided with the right push and opportunities. The brand intends to encourage more women to become a part of Vatika Voices and help them realize their true potential through #GiftAPush.
With the release of these videos Vatika Voices enters its second phase and is now inviting consumers to nominate talented women across segments from the GCC and MENA regions. To celebrate the women in your life, one can simply visit Vatika’s dedicated microsite to nominate the deserving and support them with a push in the right direction. Until now, the campaign has helped at least 1000 women with the most inspiring and impactful stories to further chase their dreams and looks forward to a wider reach during the holy month of Ramadan.
Aligning its brand values to echo the sentiments of equality that are widely celebrated during Ramadan, Vatika is committed to providing women with the right tools to hone and develop their skills. To ensure wider reach, one can nominate women across ages and disciplines that need support and an empowering push in the right direction to accomplish their dreams. The massive response and positive feedback received during the first phase of the campaign demonstrates the zeal created for women to feel confident and ready to fulfill their dreams.
Nishant Sukumaran, Head of Marketing – Vatika at Dabur International Ltd. said, “Women are already empowered, they have dreams and are motivated. Sometimes, what they need is a gentle nudge and support to enable their skills in the right direction. The women in Team Vatika, have created a platform #VatikaVoices to enable other women to skill up, achieve their dreams and live their Natural Best. Our endeavor is to ensure that our #VatikaVoices initiative reaches to maximum women and we hope that many will benefit from the same.”
Committed to taking such initiatives as a long-term offering, Vatika truly believes that brands need to live the gender-equal narrative through campaigns that recognize women as an essential accelerator of society as a whole. When positive campaigns like Vatika Voices gain momentum, women feel empowered and enabled to pursue their dreams. With the corporate sector in the GCC waking up to the importance of a gender-diverse environment, Ramadan seems to be the perfect time to instill renewed faith, hope, and values for a new world that acknowledges women power.
The inspiring videos of Vatika Voices stories are set to further encourage women to take up this unique platform as a once-in-a-lifetime opportunity to add value to their life’s journey.
With Vatika Voices, it’s #NeverTooLate to wake up to your dreams.