NEWYORK--(BUSINESS WIRE/AETOSWire)-- Nathan’s Famous, Inc., theAmerican tradition serving New York favorites for more than 100 years, isexpanding in Dubai and the Middle East through a variety of partnerships anddeals aimed at bringing the iconic brand to fans across the region. On theheels of the brand’s announcement to work with Mezzan Holding KSC and itssubsidiary, Khazan Meat Factory, to produce halal hot dogs, today Nathan’sFamous announces its intent to bring the storied American tradition, theNathan’s Famous Hot Dog Eating Contest to Dubai with a regional qualifier eventin the coming months.
“Ourteam is excited about the growth and potential we see for Nathan’s Famous inDubai, especially following our trip there just a couple of weeks ago,” saidJames Walker, SVP, Restaurants. “We’ve made great strides with some incrediblepartners and look forward to growing our brand there and creating a new groupof Nathan’s enthusiasts in the Middle East. It’s only fitting that with thisgrowth, we bring the world-renowned Hot Dog Eating Contest to Dubai, and welook forward to finding a fantastic venue and partners to make it a reality.”
Nathan’sFamous is currently sourcing venues and sponsors for the Hot Dog Eating ContestRegional Qualifier event in Dubai. The contest will be the first everInternational contest with Halal hot dogs. The male and female winner will jointhe world’s most notable competitive eaters on stage at the July 4, 2021contest in Coney Island, NY.
Inaddition, Nathan’s Famous also announces that its partnership with Dubai basedKitopi Kitchens ramps up this month with delivery throughout the region. Also,on tap for 2020, is distribution in grocery stores and food service, includingcart service in popular spots around Dubai.