Swrve to Showcase Real Time Relevance at MMA Impact London 2019

Customer engagement leader to illustrate how machine learning and AI-driven interactions deliver real-time value for customers and stronger revenue for brands

(BUSINESS WIRE/AETOSWire)-- Swrve, the world leader in real-time, relevant customer engagement, announced today that VP of Customer Strategy, Scollay Petry, will present at MMA Impact London on Monday, May 13. In his presentation, titled “12 Push Notification Tactics to Deliver Value for Customers”, Scollay will discuss how recency, frequency, real-time delivery, and machine learning add to the success of push messaging campaigns by delivering more relevance and value. He will also preview Swrve’s upcoming “Push Customer Value Playbook for 2019”, which contains insights derived from tens of thousands of Swrve customer campaigns, and tactics that can immediately impact a brand’s mobile activation, engagement, retention, and sales programs.

Event Details:
Date: Monday, May 13, 2019
Time: 2:40-3:10pm GMT
Room: Thames 1
Location: County Hall, Riverside Building, Belvedere Road, London
Further information: https://www.mmaglobal.com/impactlondon2019

Scollay Petry, VP, Customer Strategy at Swrve

Scollay leads Swrve's Customer Strategy and Value Engineering efforts to help its customers make the most of Swrve. In his role, he develops and executes strategic services for the company's largest global enterprise clients and partners, with a focus on marketing systems integrations, analytics, lifecycle campaign development, real-time “in the moment” strategies and machine learning implementation.