Brands to benefit from generating leads in a brand safe environment

DMS launches its “Lead Collection Solution”

Dubai, United Arab Emirates – April 7, 2020 –(AETOSWire):

At a time when regional businesses are increasing their focus on both digital media and performance campaigns, Digital Media Services (DMS), the digital arm of Choueiri Group has launched its all-new “Lead Collection Solution”.

Elaborating on the Solution's uniqueness, DMS' Chief Operating Officer Michel Malkoun stated that "With marketing dollars shifting towards lower funnel approaches focused on leads and sales, DMS’ delivery of a highly effective lead generation solution is aligned with Choueiri Group’s and DMS’ commitment to raising the bar for industry standards. While a wide spectrum of tools for lead generation have always existed via social networks and affiliates marketing, most have suffered from an inability to guarantee context and brand safety – a well-known issue faced by marketeers and advertisers worldwide".

DMS’ portfolio represents the region’s leading premium independent publishers who are constantly evaluating their attention and quality metrics, while ensuring that their platforms are safe for advertisers and users alike.