Becomes the First Arabic Sports Channel on Snapchat ‘Discover’
(AETOSWire): Eurosport Arabia- one of the Region’s foremost digital sports destinations - recently announced that it has joined SnapChat Discover.
Speaking on the occasion, Eurosport Arabia’s Editor in Chief, Khaled Karam, said, “Eurosport Arabia will be the preferred channel that young sports fans will love on Snapchat. We have been active on SnapChat for nearly two years now and credit this presence as being fundamental to our regional success. Eurosport Arabia has always placed fans first and we believe that social media is truly the right environment for engaging fans. We are honored to have found a new home on Snapchat Discover through this exclusive partnership and are very excited about the opportunity to expand content distribution and reach a massive audience. We believe this partnership will make Eurosport Arabia the leading digital sports platform in the Arab world.”
Eurosport Arabia’s Editors will create content on the Eurosport Arabia channel exclusively for Snapchat. Up to ten stories, ranging from animation pieces, to infographics, videos and full-on articles will be published every day. This will effectively give Snapchat readers informative sports content in an entertaining and visually exciting mobile first format.
Eurosport Arabia stands distinguished for being the ultimate Arabic language sports destination. The platform credits its leadership to its unique combination of being a globally respected brand, with local expertise and a young editorial staff creating content for the new Arab generation.
Being genuine and creating a direct relationship with fans, regardless of the channel, has been Eurosport Arabia’s primary route to success. Today, the platform enjoys millions of followers and visitors across all social media and owned properties, making it the preferred choice of regional sports fans.
Michel Malkoun, Chief Operating Officer at DMS (Which serves as the Exclusive Media Representative for Eurosport Arabia)also expressed his enthusiasm for the new partnership: “This partnership offers advertisers access to the first Arabic sports channel on SnapChat Discover - a truly brand-safe and highly engaging platform with high reach, where brands can effectively achieve their communication objectives”.
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