LG ANNOUNCES A NEW SAFE PLUS FILTER FOR ITS AIR PURIFIERS, CHAMPIONING CLEAN AIR

Dubai, United Arab Emirates — LG Electronics (LG), a leading provider of air purification technology, announces the launch of its Safe Plus Filter. Reaffirming its commitment to creating a healthier living environment for all, LG unveils its new filter during World Allergy Week, emphasizing the product's ability to alleviate allergy symptoms and create a safer indoor space for individuals suffering from respiratory sensitivities.

World Allergy Week, an annual global initiative organized by the World Allergy Organization, serves as a platform to raise awareness about allergic diseases and advocate for improved prevention and treatment methods. Allergies are surely increasing due to climatic changes and temperatures rising. LG has developed the Safe Plus Filter to empower individuals with a reliable solution that combats allergens and delivers optimal respiratory relief.

The new Anti-Viral and Anti-Bacterial Safe Plus Filter is specifically engineered to capture and eliminate bacteria, viruses, dust and common allergens, ensuring a healthier and safer indoor environment. Medical Grade HEPA filter coated with ZnO effectively traps up to 99.9% of bacteria and 99.999% of dust and allergen as small as 0.01μm, allowing individuals with allergies and sensitivities to breathe easier and experience relief from symptoms. Additionally, this filter is certified by KAF (Korea Asthma & Allergy Association) and CA (Korea Air Cleaning Association).

The Safe Plus Filter is compatible with various LG air purifier models, reiterating the brand’s mission to enhance the overall well-being of individuals, especially those affected by allergies and respiratory issues. LG will also introduce a new air purifier model equipped with this filter in the coming months. Silently operating in the background, the cutting-edge filtration system performs seamlessly, purifying the air in homes, offices, and other indoor environments, allowing users to enjoy fresh, allergen-free air and find relief during World Allergy Week and beyond.