LG REDEFINES CLEAN AIR TECHNOLOGY WITH THE LAUNCH OF LG PURICARE 360 HIT

Dubai, United Arab Emirates — LG Electronics (LG) announces the launch of its latest breakthrough in air purification technology, the LG PuriCare 360 Hit. In line with the brand’s commitment to creating a healthier living environment for all, the new air purifier sets a new benchmark for air purification, ensuring clean and healthy indoor air for homes and offices.

Indoor air pollution is a growing concern in the Middle East, given high temperatures make people spend longer inside. The LG PuriCare 360 Hit sets a new standard in air purification with its advanced Through Air Purification system, featuring the Total Allergy Care Filter, Deodorization Filter, and Ionizer. This multi-filtration system effectively eliminates 99.999% of 0.01㎛ particles, bacteria, viruses, ultra-fine dust, allergens, and even harmful gases like NO₂ and SO₂. LG's Ionizer system releases more than 9 million ions into the air to remove bacteria. With LG's new Antibacterial/Anti-viral Filter, Total Dust Collection & Allergy Care Filter, and Harmful Gas Care Filter, you can breathe easy, knowing that your air is deeply cleansed. These filters are certified by KAF (Korea Asthma & Allergy Association) and CA (Korea Air Cleaning Association).

With the windows closed for the majority of the time caused by high temperatures and humidity, increased usage of air conditioning will have aggravating factors of indoor air pollution. The innovative 360° Purification technology of LG PuriCare 360 Hit ensures that the air is purified from all directions. Unlike traditional air purifiers, the new purifier’s cylindrical body and performance-oriented flow path structure allow it to quickly and efficiently inhale and discharge air in a full 360-degree range. This unparalleled design not only ensures faster air purification, but also eliminates blind spots, leaving no corner untouched by its cleansing power.

LG ThinQ integration brings unparalleled convenience to LG PuriCare 360 Hit Air Purifier. With Wi-Fi connectivity, users can easily manage their indoor air quality from anywhere and at any time. Whether you are on the go or returning home, you can conveniently monitor the current air quality through the mobile ThinQ app and activate the purifier remotely, ensuring a clean and fresh environment upon your arrival. Additionally, users can access air quality reports with daily, weekly, or monthly air quality history.