Rolls out independent #DaburSupportsWomenWarriors campaign to recognize women's participation across the globe in helping combat the ongoing pandemic.
Dubai, United Arab Emirates-Monday 8 March 2021 [ AETOS Wire ]
Proven to have competencies that strive best to juggle multiple roles; women have portrayed immense grit and resilience in the daunting year gone by. In line with the spirit of International Women’s Day’s #ChooseToChallenge, Dabur International duly recognizes the contribution of all the frontline medical staff worldwide.
In a first of its many initiatives, #DaburSupportsWomenWarriors campaign felicitated a team of 1600 women nurses, medical staff, and frontline warriors for their tremendous courage and determination to fight the situation. With a token of personal care hampers, the brand values their decision to put back personal fears and #ChooseToChallenge round-the-clock, armed with commitment and grace.
Speaking on the occasion; Mr. Krishan Kumar Chutani, CEO of Dabur International said;
“There isn’t a better time to salute women health care and support front liners for their relentless efforts to contain the ongoing pandemic. We are privileged to honour the nurses and supporting medical staff at Zulekha Hospital to go above and beyond duty having left behind personal fears, commitments, and family for the sake of humanity”.
Promoting the necessity for women to pause and take care of themselves, Dabur International felicitated the frontline warriors at Zulekha Hospital in Dubai with 1600 hampers containing personal care products.
Receiving the honor, Ms. Helena Stevens (Senior Director – Nursing, Zulekha Hospital); “This year’s theme for women’s day; ‘Choose to Challenge’ is particularly relevant right now after the baffling year everyone has faced around the world. We are being encouraged to celebrate women’s achievements which is something extremely relevant during the pandemic. Leading a department that’s predominantly made up of women, I am humbled and proud every day at the strength and determination of not just our nurses but women medical staff worldwide. The pandemic has forced us all to work in ways we never imagined and emerge stronger. When the situation got tough, we got tougher! The wonderful gifts and recognition from Dabur will surely help everyone to stay motivated and appreciated.”
Elated Ms. Manju G. Chacko (Head Nurse, Zulekha Hospital) contributed; “This occasion holds tremendous value as we admire our fellow sisters all over the world; for their contribution as frontline warriors. With only two choices to either flight or fight; frontline warriors unitedly chose to FIGHT. Nothing seems impossible when women of will come together. Every frontline warrior took an additional step towards duty commitment to ensure quality nursing service to patients and it’s an overwhelming experience to be a part of this mission for humanity.”
Unstoppable, dedicated and driven by passion; women power when united can make even the unthinkable happen. Dabur International believes that women of substance exist in every field and their strength and courage paves way for more women to emerge stronger in times of crisis with positivity and hard work. Going forward, Dabur International intends to undertake more such initiatives under the #DaburSupportsWomenWarriors campaign, to recognize ‘Sheroes’ and their contribution towards mankind.
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